The main objective of email is to build relationships with colleagues, share information and collaborate more effectively.
An average office employee with an administrative job receives hundreds of emails daily. And, since many people only check the mail, giving priority to those who have known names, the probability of selling a company or product through email is remote at best. But it is not impossible.
The trick is to have a strategy to tackle new contacts. Here are some tips you can do while writing your messages.
1. Investigate your recipient
“Before you talk to any potential client or partner, you should research and read all about him to learn about his aspirations and personality,” Sam Parr, founder of Hustlecon, said in an article.
That means going into LinkedIn, Google, YouTube and more. It may sound logical, however, many people don’t, simply because it takes time. Beyond helping you personalize your sales strategy, it will allow you to create a more personal feeling within the message.
Investigate without haste, in this way, you cause empathy and show your contact that it is not one more on your list.
2. Get an advisor
Each company has ex-executives who left in search of more money or who retired, try to find these people. They will teach you the right context and tone to include the information at the beginning of a message.
This type of knowledge shapes your messages and will convey to the reader that your interest is not only in concluding a sale.
3. Respect the mail dichotomy
Long emails tend to receive short answers, largely because it is likely that the recipient has not read it completely. Short emails often get longer answers, because the reader needs more information.
4. Don’t forget to make an appointment
Emails often wander. These emails are the ones that are ignored or deleted. Keep the context of your emails, direct and obvious. “I would love to meet you for at least 30 minutes,” ”I propose to schedule an appointment to talk more about” are direct messages for the action.
The receiver now knows from the end the result you expect and can give you a definitive answer regarding the construction of the relationship.
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