According to INEGI data, 36% of the companies that open in
Mexico survive. These data denote us that an entrepreneur from Mexico must
Preparing for the situations, risks and problems facing a new
business.
After knowing these data, it is difficult to want
risk our time, money and effort on something where our probability of
success is low. However, probability is not a factor if it is started
appropriate our idea.
Here are some aspects that will help the new
entrepreneurs to lead better.
-Passion. Beyond the need to make economic profits,
the need to feel that our idea makes us live again and gives us the
hope to follow our path, is one of the most important pillars for
All those who want to start materializing their ideas.
-Empathy. Focus your business idea on need, obstacles,
improvements or situations that wish to solve your target market. Identify and
Articulate the ideas and needs that your potential clients still do not have very
clear.
-Face the reality. Evaluate environmental conditions; it is
say, consider:
Financial facts to keep the business and glimpse
Different types of scenario to identify needs.
Identifies changes and trends in the context that open
Possibility of improving the result for your customers.
Evaluate constantly what elements you lack to be the
difference.
-Declare an impossible future or a noble purpose that responds
To the following question: What do we hope to achieve as an organization, who
matter and why?
-Segmenta on a high growth market. Decide where
You will participate as a company, identify new groups of potential customers.
– Generates a winning value proposition that is focused on
your segment and that bases the benefit you grant.
– Define the delivery mechanism of your product or service.
Think about the business model, resources and processes that are required to generate
value.
– Define the profit formula. Are your customers willing
to pay the prices you set?
Let’s start following these steps and we will materialize our ideas.
