Originally from the city of Juarez, Chihuahua. Graduated from the Tecnologico de Monterrey Campus Monterrey with a Bachelor in International Relations and from the University of Texas at Austin with a Master in Advertising.
She’s won various advertising campaign pitches for various advertising agencies in Austin, TX like Razorfish, GSD&M and McGarrah Jessee, where her specialty has been strategic planning and copywriting. Campaign examples: Café Bustelo, Shiner Beer, YETI, Whole Foods Market, Chipotle and Siggi Yogurt.
Interested by social responsibility, she helped Mitscoots Outfitters in Austin, Tx to develop their community outreach campaigns to help the homeless community in said city. Likewise, she organized a panel about the participation role of women in the video game industry at South by Southwest in 2017, where the aim was to discuss women’s role in the industry and how to change the negative image it currently has.
Following her passion for advertising and creativity, she currently is a Social Media Partner at “Macaria Design & Media” and “Level Up Coaching & Human Development”.